No matter if you have a blog, a niche site, or if you own an eCommerce store – emailing list was never ineffective.
In fact, you’ve probably heard a saying that if you don’t have your own emailing list – you’re missing out.
But is this correct?
It’s mostly correct and after all, creating an email list doesn’t cost you anything and it won’t even take up much of your time.
In return, you might end up creating a high-converting email list that will help you create an additional income stream and even increase your earnings – so that’s something to keep in mind.
But is Aweber email marketing software everything you need? Keep on reading to find out!
What is Aweber and Who is it For?
Aweber is an email marketing app that is made to help easy creation of mailing list by capturing data but it also provides a great way to design newsletters.
These newsletters can be easily designed and scheduled (we can say automated) for the subscribers on the mailing list.
But not only does Aweber offer great email capturing and newsletter distribution, but it also helps automate the responses to emails.
Therefore, if you’ve been struggling to reply to everyone subscriber on your large mailing list – Aweber service can definitely help.
But that doesn’t mean you need to have a large mailing list to take full advantage of Aweber.
Aweber can help you build a mailing list from scratch and then provide tools to help maintain and engage with the subscribers.
Therefore, you can think of Aweber as a CRM software that helps automate communication, but don’t expect it to do anything more than that.
So it doesn’t matter if you’re a beginner-marketer who’s creating the mailing list or an experienced marketer who would like to offer great content to its existing subscribers as well as build the mailing list – Aweber can be a great choice for you.
Aweber Email Marketing Software Features
If you’ve been doing your research, you’ve probably come across Aweber a lot. It’s no secret that Aweber is one of the top email marketing tools everyone can benefit from.
Of course, Aweber has plenty of competitors, but some of its features can’t be seen in any other email marketing tools so that’s one of the reasons Aweber might be a great fit for your needs.
In the introduction, we’ve touched on some of the possibilities and features of the Aweber tool so you know exactly what you might be able to do with this email marketing tool.
But here are some of the features that are less known and yet they might be exactly what you’re looking for.
It’s very unlikely you’ll see these features in other email marketing tools and if you do see them – they might not be as efficient as the ones available in Aweber.
We’re talking about:
- Split testing opt-in forms
- Automatic follow-up emails
- A pop up opt-in form
- Split test mail outs
Not only Aweber gives you all the tools you need to create a successful and secure mailing list, but it also gives you the features to improve the conversion rate, and even find out what type of emails work the best for your audience.
With split testing opt-in forms, you can test a couple of variations of an email opt-in form on your website.
Believe it or not, just by changing the color of the button in the opt-in form, you might have the chance to get 1.5% more subscribers!
That’s crazy – but there are no set of rules to follow that will help you convert most of your readers into email subscribers.
But Aweber gives you the tools to test out a couple of different opt-in forms and track the results over a certain period of time to see what really works the best for your website and your audience. It doesn’t get better than that!
We’ve already mentioned how time-consuming email follow-ups can be and we’re glad to see that Aweber has this feature built-in the tool.
Whether you’re trying to follow-up on a reply, send viral information, promote affiliate programs, or send a freebie – you only set it once and then forget about it.
Pop-ups work but not everyone likes them. Therefore, Aweber allows you to test various types of pop-ups to see which one works the best for you.
Combine this with available customization – and you’re definitely going to come up with a pop-up that your audience will love the most.
When you take care of the pop-up type and looks, the work isn’t done there. You should still split-test the emails you send out.
Not all emails will convert well and it’s your job to ensure that you know what works the best for your audience.
Luckily, Aweber has a built-in feature for email split-tests too so this will give you insight into what works the best within your niche for your audience. It doesn’t get more personalized than this.
Benefits of Aweber Email Marketing Software
Aweber is a great tool that every website owner needs to have. So far, you could see some of the best features it provides – but what are the benefits you could expect as a website owner?
Whether you’re a blogger, an affiliate marketer, or an eCommerce store owner – you shouldn’t miss out by not having a mailing list.
Not only this allows you to get to know your audience/customers more, but it also gives you a direct communication channel.
If you take time to learn and adjust to this communication channel – one of the most important results is definitely going to be a high converting percentage.
Some of the biggest benefits of Aweber are:
- Personalized customer engagement
- Personalized email contents and messages
- Automation of email marketing campaigns
- Webinars and training
- Split tests for best results
Of course, there are many more benefits you can expect – but these are some of the benefits users experience the most when using the Aweber.
However, a lot of the benefits depend on the type or the extent you use the Aweber to – so that’s also something to keep in mind.
We’ve been praising Aweber so far in this review, but that’s only because it is one of the best email marketing tools you can use on a website to produce real results.
But of course, this doesn’t stop here because Aweber has a pretty great and affordable pricing plan that makes this ultimate email marketing campaign software suitable for everyone’s budget.
You can use Aweber for free if your mailing list has anywhere between 0 to 500 subscribers. This is great to test out the tool and take full advantage of it until you reach 501 subscribers.
From there, the Pro pricing plans are the following:
- 0 – 500 subscribers – $19/month
- 500 – 2,500 subscribers – $29/month
- 2,501 – 5,000 subscribers – $49/month
- 5,001 – 10,000 subscribers – $69/month
- 10,001 – 25,000 subscribers – $149/month
When you reach over 25,000 subscribers, you will have to contact Aweber support for a custom-tailored plan for your needs.
Is Aweber Service Worth its Price?
Aweber service is definitely worth its price because of two reasons.
- It’s free to get started and you have no limitations or time frame that limits your usage
- Even the most expensive Pro plan ($149/month) isn’t expensive when we take the number of subscribers into the consideration
Therefore, Aweber is most likely going to pay itself off immediately, as soon as you switch to the Pro plan as you won’t be switching to the Pro plan with 0 subscribers on your mailing list.
And with the help of highly converting templates, adjustability, and split-testing – you’ll be able to get the most out of your subscribers.
While some other email marketing tools might have some additional features you like a bit more – we believe that Aweber is a complete package that includes everything one digital marketer would require to stop missing out on the possibilities of a mailing list.
Therefore, even if you start right off with a Pro plan that costs $19/month, if you have a decent traffic flow, we believe that it won’t take you longer than a couple of weeks to have Aweber pay for itself upon implementing email marketing.
Of course, this time frame also includes the setting up and split-testing.
If you’re looking for a way to improve the communication with your audience/customers, or if you’re looking for an additional income stream – Aweber email marketing software can definitely help.
Whether you’re only a beginner, experienced, or advanced marketer – you’ll be able to get the most out of Aweber.
Aweber is also pretty compact and versatile so you can install it in a form of a plugin on a blog, niche site, eCommerce store, or any other type of website.
It comes with a slight learning curve, but as you learn and set up your first couple of email campaigns, you’ll definitely learn the ropes to creating well-optimized & successful email campaigns.
What are your favorite benefits of Aweber email marketing software?
I would love to hear your thoughts about Aweber. Have you tried it? Are you using using it? How is it working out for you? You may share your questions and comments in the section below and I will be happy to respond.
All the best,
Founder/Creator: Living On Lean Means 💰