Up until now, you might have come across only casual social networks. However, did you know there is a professional social network as well?
I am speaking about LinkedIn. It is geared towards professionals and can help you build your career as well. Before you make up your mind about it, do check out the LinkedIn review below. Once you do so, it will become simple to understand why this network is imperative to your career and professional growth.
Owners: Allen Blue, Reid Hoffman, Eric Ly, Konstantin Guericke, and Jean-Luc Vaillant.
Year Established: May 2003
Industry: Business Networking Platform
Price: Free – $119.99/month
Overall Rank: 4.5/5.0
With over 706 million members, LinkedIn is one of the largest social networks online. It caters to professionals and incorporates.
The official website LinkedIn.com is open to registration for users around the globe.
The company has over 15,000 employees. Not only that, but it also has its dedicated advertising platform.
It has got glowing reviews and ratings on various platforms. Such ratings clearly indicate that it is a great social network to be on and a great company to be employed with.
As stated above, it caters to professionals as well as incorporates. Many companies use it for recruiting. Job seekers use it for reaching out to recruiters.
It has a publishing platform as well. It allows any user to publish their blog posts, thesis, as well as case studies.
With its user base growing by leaps and bounds, it is fast turning into a personal branding tool as well. As you can see, it is a social network that caters to every individual’s life’s professional aspect.
Its growth by leaps and bounds and the fact that it caters to professionals, certainly helps this social network stand out.
Training and Tools
The basic membership of LinkedIn is completely free. As a free member, you can send anyone a connection request (anyone that has a public profile). It is up to that individual to accept your connection request or not. Once the individual accepts your connection request, you can send them a Private message.
Free members can also post articles as well as share various other media. Like in real life, LinkedIn helps you socialize with people from multiple industries and business circles. The greater your number of connections, the better it is.
Apart from the free membership, LinkedIn offers paid membership plans as well. I will go into the details of such plans below.
Premium Career Plan
The premium career plan is geared towards individuals seeking a job. The plan allows you to use LinkedIn’s InMail messaging system. You get three InMail message credits. Additionally, you can also view the individuals who have not viewed your profile.
The membership also provides you with access to LinkedIn Learning. The platform consists of over 15,000 different learning courses that allow you to learn new skills.
Not only that, since it is geared towards the job seeker, it also provides you with interview training. You get interview questions to solve, expert interview answers, and much more.
When it comes to job seeking, it allows you to apply to jobs with featured applicant status. Not only that, but it also provides you with applicant insights. This is what makes this membership so much more valuable.
The applicant insights let you know how you scored with respect to other candidates who applied for the same job. You can work towards improving your application so that you bag the job more easily. Thus, if you’re seeking a job through LinkedIn job listings, this membership is a must.
The cost of this plan is $29.99 per month.
The business plus membership is for business owners. You get 15 InMail message credits. Moreover, with 90 days of data to check who viewed your profile, it is easy to reach out and connect with other individuals. Unlimited profile searches allow you to network and socialize with other business owners and job seekers quite easily.
All these features certainly justify the price of $59.99 per month.
This membership also offers 15 InMail message credits. The plan is geared towards helping you generate leads. You can create custom playlists and also get lead recommendations.
With the help of 15 InMail message credits, it is easy for you to reach out to other businesses to generate leads for your organization.
The ability to generate leads certainly justifies the cost of $79.99 per month of this membership.
The recruiter lite account gets you 30 InMail message credits. Not only that, but you also get template saving functionality as well. You get to view the name of individuals who viewed your profile. Also, if you’re trying to recruit anyone, you can add an automatic candidate tracking feature as well. The number of profiles which you can search is limited as well.
With these and numerous other features on offer, it does provide great value for money $119.99 per month.
As you can see, LinkedIn has a membership type for every professional. You can find a suitable one without any worry.
The good news is that all of them provide excellent value for the money.
Before you decide about the membership you want to get, take a look at customer support’s quality.
LinkedIn offers a contact us form for all the users. However, if you’re planning to get a membership, a dedicated sales team can get back to you.
There is a separate dedicated support department for businesses and individuals on LinkedIn.
The good news is that you can certainly expect a reply from LinkedIn support agents in a few working days whether you’re a free member or a paid member.
In terms of customer support, that is not much to complain about.
LinkedIn offers free basic membership. However, if you want to get InMail messaging credits or many more features, you can go for their paid plans as well. The price of paid plans is as follows:
- Job Seeker membership plan costs you $29.99 per month.
- Business Plus plans Plus plan will cost you $59.99 per month.
- Sales Navigator plans Navigator plan will cost you $79.99 per month of $700 per year.
- Recruiter Light will cost you $119.99 per month.
While on the face of it, these plans might seem expensive, but they provide tremendous value in reality. Because you will be able to network across your industry and other individuals globally, it is an exceedingly small price to pay. Compare this with the cost of attending an exhibition or a conference, and you will understand why these LinkedIn membership plans provide great value.
My final evaluation states that LinkedIn can help you in more ways than one. It excels in various departments like:
You will be directly able to approach the companies. Companies can post job vacancies on their profile page. Consequently, it is quite easy for you to find a job. Since you will contact the companies and individuals in an instant, it makes sense to get the job seeker membership plan if you’re looking for a job.
This is the strong point of LinkedIn. Rather than wasting weekends trying to attend exhibitions and events, you can network with other individuals on LinkedIn. Moreover, you can consistently expand your business circle, as well. That will help you in generating more business eventually.
This is one of the best things about LinkedIn. You can use it for lead generation as well. That ensures you can directly generate revenue and monetize your presence on LinkedIn. Sure enough, it has a learning curve, but once you get the hang of it, it is easy to grow your business with the help of LinkedIn.
With the help of the candidate tracking feature, recruiting on LinkedIn is easier than ever. You will be able to get candidates of the caliber which you want. Normally, on other job posting sites, the caliber of candidates you get depends on the number of applications you receive and the type of candidates who apply. LinkedIn, on the other hand, allows you to have control over the candidates whom you hire.
As you can see, irrespective of the purpose for which you are joining LinkedIn, it provides enormous value. You will be able to use it to your advantage with minimal effort certainly.
In my opinion, instead of spending time on casual social networks, LinkedIn is a much better option. The time which you spend on LinkedIn can help you find new jobs, create a brand identity, or recruit candidates for your business. It covers every aspect of your professional life, so you can use it in the way you want. I would like to conclude this LinkedIn review by saying that it is essential for you to be on the social network if you want to excel in your business or career.
I would love to hear what you think of LinkedIn? Did you know it had several different plans? Are you a member of LinkedIn? What has been your experience been with LinkedIn? You may share your questions and comments in the section below and I will be happy to respond.
All the best!
Founder/Creator: Living On Lean Means 💰