Rakuten – An In-depth Review

If you’ve been learning about affiliate marketing like I have or you’ve already been browsing some affiliate programs – you might have heard of or come across Rakuten.


But the chances are high that you don’t know what Rakuten actually is. And that’s okay! Everyone starts somewhere and if you’re at this point – you’re already on the right track.


Rakuten is one of the free website affiliate programs and it’s one of the top affiliate networks out there. You’ll definitely be able to find something good at Rakuten so stick around.


Down below, I’ll show you more about Rakuten, let you know what it is all about, but also how you can join and what is it you need to become a successful member!


What is Rakuten?


If you Google Rakuten – you still might not be able to find out more about it. By definition, Rakuten is an electronic commerce and online retailing company based in Tokyo.


But in reality, Rakuten is the largest eCommerce website that is made for the business to business transactions where shoppers can get a percentage of the spending back.


Review Details


  • Name: Rakuten
  • Website name: Rakutenfree-cash-back
  • Website:
  • Owners: Hiroshi Mikitani
  • Price: Free to join
  • Overall Rank: 4.7 out of 5.0

More About Rakuten


What if I told you that you could get a check at the end of every month for all the spending you did in the month?


Before you say it is a scam or it’s an impossible situation – let me tell you more about Rakuten. If you visit the Rakuten website, you will immediately notice the ability to earn up to 40% cash back at over 2,500 stores.


That’s a lot of stores – especially considering that Rakuten features some of the largest stores in the world.


Rakuten is a simple platform that you can shop through within 2,500 stores, and in return – you can earn cashback on your purchases.


All it takes is a bit of preparation (set up your account with Rakuten just once) and you can get a check at the end of the month or a PayPal payment.


So what stores can you expect to shop through Rakuten?


There are too many stores to count – but here are some of the stores with greatest cashback offers:


  • Macy’s – 15% Cash Back
  • Shoe Mall – 12% Cash BackRakuten-advertising
  • Bluemercury – 8% Cash Back
  • Stila – 7.5% Cash Back
  • Sephora – 6% Cash Back
  • Petco – 4% Cash Back



These are just some of the stores that are currently offering the highest cashback. However, these offers change which means that the next month, you could be seeing even better cashback offers from other stores.


What I like about Rakuten is that it also features daily deals such as:


  • Up to $200 off on Dyson products
  • Up to $75 off on AT&T
  • Up to 70% off on Harvey Nichols


And even a better thing is that you don’t need to wait around or click hundreds of buttons to get the codes for the daily deals. Instead, all you have to do is copy and paste the code in the store and you’re good to go!


Rakuten is taking things even further so not only you can browse through categories that feature around 2,500 stores in total. You can even browse luxury stores or items and still get a cashback for your purchase!


That’s a really great way to save money, even when you’re doing well financially because 10% might not seem like a lot of money – but on expensive products, it definitely means a lot.




But are you ready to hear about an even better things to come?


Rakuten even lists stores that are suitable for double cashback. How awesome is that? You can still purchase products in these stores and still use Rakuten to get the second cashback.


I personally really like how convenient Rakuten is. It’s so versatile that you can even use it directly in-stores and since it’s one of the top cashback platforms – everyone knows about it!


Rakuten Advertising


While you were browsing Rakuten, you might have come across Rakuten Advertising. But what is Rakuten Advertising?


Rakuten Advertising is an add-on to the Rakuten platform which is made for affiliate marketers. Rakuten is huge in the affiliate marketing industry and yet they’re still accepting new agencies and partners.



This means that almost anyone can join their affiliate platform and become an affiliate partner to most of the stores they’ve partnered with.


I believe that this puts Rakuten the second-best affiliate program/platform after Amazon’s Associate Program.


If you’re an affiliate marketer, advertiser, influencer, or an advertising agency, you could definitely benefit much more from the Rakuten Advertising program rather than from their cashback program – so you should look into it!


Rakuten Support


If you Google “Rakuten support”, you won’t only find the contact information – but you’ll also find the Rakuten help center with a lot more information.


Third or even fourth pages in Google for the inquiry are pages that are dedicated to showing you how to find and contact the support or find the information you need within minutes.


These two pages are:



There’s also “We’ve Got Answers” page that lists email, phone number, and even links to other helpful pages so you can always get help whether it’s direct or indirect.


If this doesn’t help you find the support or contact information – you can even rely on Google’s “People also ask” box to get answers to similar questions.


I was able to notice the email and phone being written in there as well.


Rakuten support is very decent, it’s very active, and it’s very well organized. It’s true that it might get a bit busy (depending on the time of the day), but it’s very well worth the wait if you’ve got a bit of time.




You will be able to experience a very professional customer support that can handle and resolve anything from the simple to the most complex queries.


If you don’t prefer getting direct help – I highly recommend visiting Rakuten’s “We’ve got answers” page which has a search box to help you with the search.


Along with the search, there are also 3 buttons you can use to get more help, such as:


  • Most Popular
  • Help
  • Rakuten Business Opportunities


Rakuten Price


As I’ve mentioned once earlier, Rakuten is free to join and anyone can register to start collecting cashback on the purchases within 2,500 of selected stores.


In fact, Rakuten tends to have a promotion where you can earn $10 only for the registration.



The amount then gets paid out after your first cashback check or PayPal transaction.


The registration process is easy and you can register in 4 different ways:


  • With your Google account (Gmail)
  • With your Facebook account
  • With your Apple account
  • By creating your account (using your email address)


The same applies to the Rakuten Advertising side of the Rakuten platform. The registration is very simple, although it requires a bit more information.


Also, it takes a bit more time for the registration to get processed and approved. But it’s definitely worth the wait and effort, especially considering the effect of one of the largest free website affiliate programs such as Rakuten Advertising.


Summary and Final Opinion


Of course, there are similar platforms to Rakuten, but none of the platforms is based on the users’ interest in mind.


That’s why Rakuten is one of the best, if not the best cashback platform there is. With its success as a cashback platform – Rakuten kept growing into an affiliate marketing platform, and now Rakuten even has its own TV non-subscription service.


But considering the amount of money you can save each month by doing even the most basic shopping most of us are already doing is incredible.


All you have to do is set up your Rakuten account using one of 4 ways I’ve described earlier – and you are on your way of making money while spending money!


But don’t get me wrong. Rakuten isn’t made for people who need a bit of financial help. Instead, Rakuten can be used by people who are making huge purchases and yet still get a pretty hefty check at the end of the month!


And if you ever get stuck, there’s the professional customer support that can handle anything from the simplest inquiry to the most complex one – so don’t hesitate giving them a call or sending them an email!


Did you ever come across Rakuten? What is your favorite thing you like the most about Rakuten?


I know that this is a hard choice since there are way too many great things, however, I’d love to hear back from you so don’t hesitate to leave a d comment down below! Also, if you have any questions – feel free to leave them in the comments section below and I’ll do my best to help you out!


All the Best,


Founder/Creator: Living On Lean Means?

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8 thoughts on “Rakuten – An In-depth Review”

  1. Hello, Happy to have read this post, I promote this product and I didn’t know a lot about the Store. They have an extraordinary choice. Thank you for sharing this information


    1. Hi Lyne,
      I am glad you were able to find my review of Rakuten of significant importance to you.
      Please elaborate on what stood out to your more than anything else in the review.

      Thank you,

    1. Hi Norman,
      Thank you for coming by, reading and commenting on my Review of Rakuten. Most people don’t realize that Rakuten has been in business since 1997.
      I have to honestly admit that I have only heard about them recently through their television ads but I did know and heard a lot about Ebates for several years now. Rakuten has bought out Ebates just recently aside from from just offering cash back rewarding for buying different products, Rakuten is an amazing affiliate company that provides affiliate marketers with an easy and very profitable way to create income stream through niche websites by linking to products of the many stores they have under their affiliate program.

      All the best,

  2. Barbara,

    I have seen the commercials about Rakuten, but I had absolutely no idea they were so extensive and well organized. Thank you for bringing this information light! This will definitely be a program for me to seriously consider in the future!

    Jeff Brown

    1. Jeff,
      Thank you for being the only one so far to actually leave a comment on my review like I requested in the blog. Just shows that most people on skim through them and leave just simple made up responses.
      Ebates is now Rakuten. Did you know that. And Rakuten has a lot of different pet affiliates that you can join to help with the Blog Dog Blogs/website you are creating. Tomorrow I be posting my Review of ShareASale, so you to keep an eye out for it. Living on Lean Means.

      Have a great night!

    1. Hello and thank you once again for returning and commenting on my Rakuten Review. If you are not and individual who likes to shop online a lot and receive cash rewards for doing so, you are not likely to have heard of Rakuten. However, they are a really great affiliate program as well because they have a number of other great affiliate programs in their network. I use them heavily for my niche website.

      Thank you and have a great weekend!

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