How many times did you hear that social media is the place to be if you want to promote your business?
You might have tried it before, but it is far too easy to get sucked into the cycle of being a social media user rather than using social media for business.
I am the first one to admit that I get easily distracted when I see content across social media channels. It is extremely easy to lose 20 minutes here, 20 minutes there – and before you know it, a whole hour has gone by.
However, if you are looking to learn how to efficiently use social media to promote your business – you are the right place!
The Power of Social Media
Believe it or not, social media platforms are not only made for socializing. Running ads plays a huge part of it. In fact, if you are a Netflix user – you could have come across a documentary called The Social Dilemma – you could have learned how social media users are actually customers, even though they’re not paying for a single thing.
How? Ads play a big role here.
Even though all you see at the front are the posts, shares, and images – there is a lot more going on in the background.
The way social media platforms monetize is by offering ad spaces on their platform. Anyone, including you and your business, can pay for these ads and even target the audience you would want to see your ads.
On average, social media platforms have about 1.79 billion daily users, so when you realize the true power of social media – you will be able to use it to your advantage.
Benefits of Promoting Your Business on Social Media
If you are thinking of the marketing strategy for your business – you are most likely aware or brand awareness. The main benefit of promoting your business on social media is brand awareness.
It is remarkably simple to create a brand out of your business by just getting out there and showing up as a business in front of the people. Have a recognizable branding strategy, and you will increase the chances of being remembered (and this goes a long way!).
However, what most businesses are after is traffic. It is no secret that you can get a lot of inbound traffic by running ads on social media.
Like domino’s, this will improve your organic search engine rankings which will eventually lead to a higher conversion rate.
Once you drive traffic to your business and you do well – you will improve your brand loyalty, you will get existing customers back, and your business will become cost-effective.
So, this all sounds good, but how do you actually do it? Do you just go out there?
Keep on reading to find out exactly what you need to do!
How to Use Social Media to Promote Your Business?
By now, almost any social media platform lets people create a business account – and you should always go for the business account. Why?
These platforms actually provide helpful insight tools that will allow you to track your business’ performance on these platforms.
However, nothing happens overnight, and even though social media platforms never sleep – you should plan and stay consistent to get the wanted results.
Therefore, here is what you have to do:
- Create a business account on a chosen social media platform
- Invest time into setting up your business profile
- Do not be afraid to show your personality
- Start getting the most out of your content (experiment with video marketing)
- Stay consistent
- Work on your marketing strategy (run ads)
- Boost or promote top performers (network)
Even though it seems so simple when it is all written down in a list – there is a lot of work waiting ahead of you. However, it is going to be worth it considering the benefits your business can expect.
After all, you want to stand out from your competitors and the best way to do that is to let your passion drive the content you post. Staying consistent and trying out different marketing strategies can lead to great results.
Once you start receiving customers through social media, try and receive a social proof (reviews), but also listen to their feedback and always listen to customers rather than work on continuously promotion of your business.
Success follows passion and if you’re passionate about your business, you put time into social media, and you learn all the features you can take an advantage of – you’ll be able to successfully promote your business on social media.
However, keep in mind that building a following in an organic way will always take longer – but it is also a lot more cost-effective.
But when it comes down to running ads – you will have to prepare a budget you’d be happy to invest, and in return, you’ll get a lot quicker results which might be ideal as a short-term goal as you work on your organic strategy.
How Much Does It Cost to Run Ads on Social Media?
Social media advertising is extremely popular because anyone can get started with a budget of just $5 a day for clicks, likes, or views.
But if you are only aiming for the impressions, your daily budget can be as low as $1.
If you have a software or an app and would want conversion by installs – the minimum budget for this would be about $40 a day.
This is the average cost of advertising on social media, and even though some platforms are cheaper – others are a bit more expensive.
However, you should choose wisely so you get the maximum Return on Investment – ROI.
Conclusion
Are you struggling to get customers or keep the business advertised and being out there?
Social media can be an enormously powerful tool if you use it correctly – but on the other hand, it can be a very draining and time-wasting if you use it the wrong way.
It is a double-sided sword, and you should do everything in your ability to get your business out there, engage with the potential customers, get the best exposure possible – and of course, have a great ROI.
Did you ever think of advertising your business on social media? What is stopping you?
I would very much like to hear your thoughts about social media advertising and marketing. Are you paying for your ads on Facebook and other social media? You may leave your questions and comments in the section below and I will be happy yo respond.
All the best,
Barbara
Founder/Creator: Living On Lean Means 💰
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